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British Airways: Can strike-hit airline rebuild its reputation?


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It’s not been a great centenary celebration for British Airways. The operator officially reached the 100-year landmark on 25 August, just as the prospect of this week’s two-day pilots’ strike was starting to panic tens of thousands of customers.

To rub salt into the wounds, a report by reputation management company Alva placed BA 55th out of 65 airlines. Stranded…



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