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After Turkey this year overtook Greece to become Cook’s second most popular summer holiday destination, Cook believes holidaymakers are ready to branch out and start exploring the country, its culture, cuisine and landscapes, beyond its major resorts.

Cook’s forward bookings for Dalyan and Ozdere are already up 12% and 7% year-on-year respectively, while demand for B&B and self-catering options are up 14% and 11%.

Turkey also has the highest number of return customers of any Cook destination.

Based on UK booking data and customer insight, Cook published its latest travel trends report…

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