Justin Stensland said neither he nor Jason Stensland was excited about adding more cows. But they liked the idea of selling their milk, ice cream and other products directly to consumers.
Before taking the leap, Doug Stensland said, his sons asked the entire family to join the business – him and his wife, Mona Stensland; daughter, Leah Moller; son Kyle Stensland; daughters-in-law Chelsea and Paige Stensland; and his brother, Mark Stensland.
“We all went to the end of the cliff and jumped off – and we’re still falling,” Doug Stensland joked.
Direct-to-consumer marketing is as old as…