Travellers from across the globe representing all generations now have a common interest in activities and experiences that are now influencing, indeed in many cases driving, their travel decisions.
That is according to new research from Expedia Group Media Solutions released ahead of Arabian Travel Market.
The research underscores the notion that cultural and once-in-a-lifetime experiences, exploring new destinations and interactive activities, are ranked by all generations significantly higher than value or a discounted price.
“Although all generations are now looking for activities and experiences, above all else, what makes this market more complex, is the individual preferences and demands of each generation and of course ultimately, the challenge facing marketers trying to engage with them,” said Danielle Curtis, exhibition director, Middle East, Arabian Travel Market.
Arabian Travel Market is holding a series of seminars on its Global Stage identifying the latest in hospitality concepts as well as the most recent trends in cultural tourism to future developments in the wellness economy and responsible tourism.
Addressing these issues, Arabian Travel Market has recruited industry experts from Kerten Hospitality, Accor, as well as…