The Pacific Asia Travel Association has announced its the annual summit will this year be taking place at the Al Hamra International Exhibition & Conference Centre in Ras Al Khaimah.
The event will take place from March 31st until April 3rd.
PATA officials hope the event will bring together more than 250 international thought leaders, industry shapers and senior decision-makers, all of whom are professionally engaged in driving tourism to and from the Asia Pacific region.
In what will be the first time the PATA summit has taken place in the Middle East, the three-day event will be hosted by the Ras Al Khaimah Tourism Development Authority.
It will embrace a global forum for enhancing the sustainable growth, value and quality of tourism.
In line with the PATA 2020 vision, the extensive programme will explore the theme ‘Partnerships for Tomorrow’ and provide a platform for PATA’s public and private sector members and partners to discuss the challenges and issues facing the industry.
Explaining the theme, Mario Hardy, chief executive of PATA, said: “We’re faced with a future that will be full of enormous challenges but, with meaningful partnerships, synergies and solidarity, there are also enormous opportunities to be had and we’re…