The United Nations World Tourism Organisation has launched a new campaign in response to the Covid-19 pandemic, #TravelTomorrow.
The phrase will become the common thread that runs through the response to the current crisis, highlighting the enduring values of tourism.
Discovering different cultures, practicing solidarity and respect, caring for the environment, continuing to learn, fostering decent work, development and sustainability and generating new opportunities for all.
These are the core values of tourism advocated by the World Tourism Organisation and thus constitute the main pillars of the #TravelTomorrow campaign.
The hashtag encapsulates this message of solidarity and hope, through which the World Tourism Organisation calls for shared responsibility among travellers and the tourism sector around the world to deal with the Covid-19 coronavirus pandemic.
This online campaign has had an impact on social networks and is being embraced by a growing number of countries, destinations and companies linked to tourism, cities, media outlets and individuals from all over the world.
Countries such as Germany, Morocco, Mongolia, Oman and Uruguay, as well as cities such as Bogotá or Vienna, have already endorsed the hashtag #TravelTomorrow, thus…