Accor has signed a landmark agreement to debut MGallery, its boutique experience-led hotel brand, in Saudi Arabia’s premier heritage destination, Al Ula.
The group has partnered with prominent Jeddah-based firm, Skonmas Trading Company, to take over and manage an existing resort in the kingdom’s first UNESCO World Heritage Site.
Shaden Resort Al Ula, an MGallery Experience, is thus set to make history as the first property operated by an international hotel company in this remarkable location when it opens its doors.
Accor’s takeover of the resort not only marks a major milestone in the group’s Saudi Arabia expansion strategy, but showcases the diversity of hospitality and lifestyle experiences it has to offer the kingdom in support of Vision 2030, which aims to develop areas of outstanding heritage, culture and natural beauty such as Al Ula.
As a brand defined by its unique guest experiences with local essence and an authentic story, MGallery is the perfect fit for the heritage destination.
The tent-like resort, which will offer a range of eco-tourism, adventure, wellness and cultural activities, will enrich, inspire and delight guests in an atmospheric location.
“This represents a one-of-a-kind takeover opportunity for Accor and…