Following Hurricanes Irma and Maria in 2017, the Caribbean Hotel and Tourism Association (CHTA) created a “One Caribbean” branding strategy. Its purpose was to assist the islands that were affected by the storm by pledging a portion of profits from the “open” islands—but it also served to show that the destination sticks together when facing adversity. Following Hurricane Dorian, which destroyed much of Grand Bahama and the Abaco islands, many resorts throughout the Caribbean are upholding this message and are coming to the islands’ aid.
Here’s a snapshot of what other Caribbean properties are doing to assist:
The St. Lucian luxury resort Jade Mountain has partnered with the CHTA Education Foundation to raise funds for school children in impacted areas, particularly Abaco and Grand Bahama.
The resort and foundation are encouraging donations by offering…