Accor has revealed its Saudi Arabia masterplan as it reaffirms its steadfast support to the kingdom’s Vision 2030 ambitions.
The robust strategy is closely aligned with the country’s blueprint for socio-economic transformation.
It not only maps out Accor’s portfolio expansion plans in key destinations, but also supports the government’s vision for expansive tourism mega projects as well as targets for Saudisation, gender quality and education.
“As the largest hotel operator in Saudi Arabia it is our responsibility and privilege to support Vision 2030 and the kingdom’s aspirations for sustainable economic diversification and to play a pivotal role in shaping the evolution of the hospitality landscape,” said Mark Willis, chief executive, Accor Middle East & Africa.
A crucial element of Accor’s Saudi Arabia’s strategy is its involvement in giga projects led by Saudi’s Public Investment Fund and the group has already signed memorandums of understanding with the Red Sea Development Company to bring bold, playful and luxurious hospitality brands to its prestigious Red Sea project, one of the most hotly anticipated leisure destinations.
Accor is also in active discussions with the PIF and key stakeholders in other game-changing…