Azamara is rolling out a massive expansion of its land-based product, coinciding with a rebranding that emphasizes the company’s focus on destination immersion. Azamara CEO Larry Pimentel stopped by our New York office to talk more about the plan; you can watch the conversation below.
Pimentel says that the expansion is an evolution of Azamara’s “Destination Immersion” brand concept, which is a federally registered trademark.
“Originally, it was about longer stays, more overnights and night touring,” says Pimentel. “We came to the conclusion that the reason people cruise is the land. And when you think about it and you ask anybody about going on a ship, they will also tell you where they’re going.”
With the expansion, Azamara now offers a total of over 1,700 land program offerings. The company is collaborating with a number of luxury travel providers on the…