Etihad Airways has announced a partnership with a Norwegian technology developer, Braathens IT, to develop TravelPass.
The system is a travel solution initially aimed at corporate and frequent travellers and will launch later this year.
The new technology provides a subscription-based travel solution, allowing Etihad to offer its frequent guests complete flexibility and ease with their regular and recurring travel arrangements.
Customers can purchase a TravelPass for a set number of trips or a particular travel period instead of purchasing flights one by one.
Subscription-based travel is good news for the aviation industry as it provides customers with the choice between prepaid trips and pay-as-you-fly options, meeting the demands of flexibility, ease of booking and cost-efficient travel management.
Robin Kamark, chief commercial officer, Etihad Aviation Group, said: “The innovative TravelPass technology offers a revolutionary booking experience for corporate and frequent clients who will also be enrolled into our award-winning Etihad Guest frequent flyer programme.
“By simplifying the travel process to just a few clicks, our guests have a seamless transaction through a platform that holds all your details in one place, gives you the…