The Latin American Travel Association has launched LATA Expo.
The re-titled Experience Latin America event, will take place from June 8th-10th at Magazine London, a new event space located in the heart of Greenwich.
Organisers hope it will be the largest dedicated business-to-business travel event focused on Latin America.
The relocation to Magazine, the largest purpose-built event space of its kind, aligns with the expansion plans, with organisers hoping to welcome 15-17 per cent more exhibitors in 2020 than last year.
Among the expected new exhibitors are a number of exciting Relais & Chateaux properties.
Exhibitors and buyers will be joined in one-on-one meetings over the three days using the existing meeting manager technology that has been successful in previous editions.
However, new to the format of LATA Expo 2020, LATA has introduced a prestigious ministerial summit that will take place on Wednesday, June 10th.
The ministerial programme will focus on marketing Latin American destinations to the UK, understanding the UK consumer and generating positive return on investment among other topics.
The summit will provide UK consumer, commercial and travel trade insights that seek to inform those in attendance to better understand the UK…