Visitors spent £951 million in Britain in the last financial year as a result of activity by national tourism agency.
According to new figures from VisitBritain, this means that for every pound invested in the agency visitors spent £23 in Britain.
As well as the UK government investment, the agency attracted £11.5 million of investment in cash and in-kind from commercial partners and delivered £1.9 million profit from its online shop, money which is reinvested into its activities to grow the value of tourism.
The results announced today at the agency’s Annual Review follow its recently released inbound tourism forecast for 2020.
Spending by overseas visitors is predicted to reach a record £26.6 billion in 2020, a 6.6 per cent increase on the expected spending in 2019 of £25 billion.
The number of overseas visits to the UK is forecast to rise this year to 39.7 million, the highest ever, and up 2.9 per cent on 2019.
During the last decade inbound tourism visits to the UK have grown 33 per cent and spending by 58 per cent.
Looking longer-term the agency also today announced its ambition to grow inbound visitor spending to £35 billion with 49 million inbound visits by 2025.
Latest available domestic statistics show that Brits have also…