Welcome to Selling Luxury, the podcast produced by the editors of Luxury Travel Advisor. This series inspires and educates travel advisors who want to enter the luxury arena and provides great insights for those advisors who are already successful in this niche.
In this episode, Ruth Terrero speaks with Jack Ezon, founder and managing partner of Embark, on all luxury trends and how to get to know your luxury clients better.
Clients are becoming a lot more sophisticated, according to Ezon, so advisors must really become specialists in their customers. “Travel is just one word in a sentence that is their private lifestyle. To be able to gain confidence and trust and build that relationship, we need to speak to them about their private life,” he says.
To help advisors grow their business and learn more about their clients, Embark has launched a series of programs—one of which…