The “experience economy” is on the rise and yet more and more people are concerned with the environment and overtourism. What is the responsible solution? Luxury Travel Advisor London correspondent Emily Goldfischer met with Libby White, director of experiences at TravelJar, a bespoke luxury expedition company, offering access to exotic locations and cultures while taking the utmost care to maintain and preserve the natural environment by including a charity component on every journey.
Here’s a piece of our conversation with White:
Why did you start TravelJar?
It came about as part of my own experience with a trip to Zambia in 2015, and I learned the treatment of the animals was not ethical, even though I thought I had done thorough research about my safari! After further investigation, I realized that the industry needed to do more—there was a gap in the market in terms of…