The Jamaica Tourist Board has unveiled ‘Jamaica, Heartbeat of the World’, the new destination brand positioning for the country.
The campaign is designed to recognise Jamaica’s outsized influence on the global community.
Strengthening the island’s position as a global culturally relevant brand, the campaign extends beyond tourism and encompasses all elements of Jamaica’s rich and vibrant culture including music, cuisine, sports, adventure, nature, and wellness.
“We are excited to launch ‘Heartbeat of the World,’ which reinforces our position as a global leader among travel destinations and establishes Jamaica as the single destination every traveller must experience,” said Donovan White, Jamaica director of tourism.
“On the map, Jamaica may seem like a small dot in the Caribbean Sea. But her influence on the world culture is the size of a continent.
“We are a cultural giant and we continue to have an indelible impact on the world’s food, music, sport, and literature while offering larger-than-life bucket list experiences with extraordinary, talented people.”
Beautiful Destinations, Jamaica’s creative agency, after extensive research developed the international marketing strategy that positions the destination…