Hotel industry leaders from across the Middle East will gather in Dubai today for talks on how to shape the industry in 2020 and beyond.
Under the umbrella of the Hospitality Sales & Marketing Association International (HSMAI), it has been announced that the Revenue Optimisation Conference (ROC) will take at the Intercontinental Dubai Festival City.
HSMAI provides practical tools, insights and cutting-edge expertise to enable knowledge sharing and enhance professional development, as well as increase sales, inspire marketing, transform businesses digitally and take the lead in revenue strategy.
HSMAI is the global leading association for the hotel industry and the Middle East membership is growing rapidly.
Up for discussion at ROC 2019 will be key topics such as how to better deliver the most compelling and comprehensive commercial strategy for the hospitality industry from all angles, including revenue, distribution, sales and marketing.
Key stakeholders will be coming together to address the most critical trends affecting the region and revenue strategy in hotels today.
Mona Faraj leads HSMAI in the region and said: “This event will see everyone from the major global players such as IHG, Accor, Rotana, Jumeirah, Hyatt, Marriott and…