Australian pop icon Kylie Minogue has delivered a special musical festive message to the UK as part of Tourism Australia’s latest campaign aimed at enticing more Brits down under.
With original lyrics written by Australian singer-songwriter, Eddie Perfect, and filmed against a backdrop of extraordinary Australian locations, the three-minute advert premiered on British TV earlier.
The first overseas activation of its recently launched Philausophy campaign, Matesong is the largest investment that Tourism Australia has made in the UK in more than a decade.
At a time of uncertainty in the UK, the light-hearted Matesong musical tribute is a symbolic hand of friendship from Australia, that celebrates the deep and longstanding ties that exist between the two countries.
Helping Kylie deliver the musical tribute is Australian comedian and TV presenter Adam Hills, supported by cameo appearances from Australian sporting legends Shane Warne, Ash Barty and Ian Thorpe; model twins Zac and Jordan Stenmark; UK-born chef Darren Robertson from Three Blue Ducks and the Aboriginal Comedy Allstars.
Tourism Australia managing director, Phillipa Harrison, said that the festive season presented the perfect opportunity to capture the attention of millions of…