Ras Al Khaimah Tourism Development authority has announced the launch of a product concept creation competition.
Participants from institutes and organisations across the country are invited to submit creative designs for the next iconic adventure attraction on Jebel Jais, the highest mountain peak in the United Arab Emirates.
The best entries will be in with a chance of winning an AED100,000 prize.
The competition is open to participants of institutes and organisations from across the UAE and Ras Al Khaimah in particular.
Using Jebel Jais as the location, Ras Al Khaimah Tourism Development Authority is giving the various institutes and organisations free design reign, accepting paintings, sketches, photography, digital imaging and any other form of graphical representation to illustrate their vision.
Bearing in mind the significance of the attraction, the design must enhance the touristic appeal of the landmark, while highlighting local culture and heritage.
In addition to this, given the digitally driven tourism market, the participant pitches should inspire visitors to share their experiences across social media accounts.
Finally, aligned with the efforts invested by the Emirate of Ras Al Khaimah in moving towards greener operations, the…