The Jamaica Tourist Board is using its digital platforms to deliver a virtual care package to followers around the world currently practicing social distancing.
Tomorrow night, the organisation will kick off its ‘Escape to Jamaica’ Instagram Live series featuring one of leading disc jockeys on the island, ZJ Sparks.
The popular ZIP 103 DJ will host a dance party spinning the latest reggae and dancehall hits live from Jamaica, helping viewers chill and unwind after another week of social distancing.
Escape to Jamaica will occur weekly on the Jamaica Tourist Board’s Instagram channel.
In addition to sharing irie vibes, the series will also feature live cooking demos and pre-recorded wellness sessions.
The first wellness session will be on Monday, with Empress Thandi Wise.
On Wednesday, the cooking demos debut with Andre Fowles, culinary ambassador for Miss Lily’s in New York, Negril and Dubai.
“We’re aware that people from all corners of the globe may be in need of an escape with what’s happening right now.
“With this live series, Jamaica offers a virtual getaway through our music, cuisine, culture, warm people and that unmistakable Jamaican spirit,” said Donovan White, Jamaica director of tourism.
“Since visitors are…