The Travel Corporation (TTC) has announced it is updating its customer loyalty program across its portfolio of brands into a simpler, two-tiered reward system.
In a written statement TTC Chief Executive Brett Tollman said that, as part of the program, it will run exclusive offers to drive subsequent bookings back to travel advisors. “Sales managers will also have access to past guest lists and will have offers or promotions available to them, so advisors are able to actively target these leads themselves,” he said.
The updated loyalty program is divided into two tiers. Tier 1 recognizes all past guests who have traveled one to four times with any applicable TTC brand, offering benefits such as priority access, up to 5 percent discount on some dates, on some trips, and an exclusive 5 percent off on new release trips for a limited time, plus private secret sales and special recognition while on the trip.