Luis Gallego, executive chairman of Iberia, has joined with mayor of Madrid, José Luis Martínez-Almeida, to launch a new stopover programme entitled Hola Madrid.
Designed to encourage long-haul passengers to extend their Madrid stopovers by up to six nights, the deal is designed to offer advantageous conditions.
The local council and Spanish flag-carrier worked together on the scheme, which is aimed at travellers from Europe, the Americas and Asia.
It is intended to strengthen Iberia’s Madrid Airport hub, while driving demand for long-haul flights with Iberia.
Martínez-Alameda said: “Madrid council will be always supporting to those whose objective is keeping Madrid as an economic, social and cultural reference among capitals in the world.
“Madrid is a very dynamic city and thanks to its business network is the region with the best GDP.
“We want to deep in public-private collaboration and enhance business leadership at Madrid.”
Some 48 hours before arriving in Madrid, Stopover Hola Madrid customers can obtain a free guidebook with information about local transportation, climate, sightseeing and dining.
Once in Madrid, they may wish to hire a Biduzzer, an expert personal guide who can provide insider information about places to…