Miral has finalised a partnership with Etihad Airways, the national airline of the United Arab Emirates, to secure exclusive naming rights of Yas Bay Arena.
As part of the agreement, Abu Dhabi’s first-of-its-kind multi-purpose, indoor entertainment venue will officially be named Etihad Arena.
With both companies designed to play a role in the economic diversification of the emirate, the new partnership will help position the Etihad Arena as one of the leading entertainment venues in the region.
Tony Douglas, group chief executive officer of Etihad Aviation Group commented: “It’s an honour to partner with an Abu Dhabi institution such as Miral on this joint venture, that will further promote Abu Dhabi and Yas Island as a hub for entertainment, tourism and culture.
“Etihad Arena complements our global presence at a number of sporting and entertainment venues, most notably Etihad Stadium in Manchester, home of Manchester City Football Club.
“This new arena will bring an abundance of talent to our capital, providing a diverse range of entertainment options for guests visiting our beautiful city, or for those who call the UAE home.”
The Etihad Arena, which will be operated by Flash Entertainment, has been designed to accommodate…