Aman has unveiled plans for a new sister brand, Janu.
The luxury hotel company hopes the new operation will deliver harmony through the dynamic balance of opposites.
While Aman is synonymous with its Sanskrit translation, ‘peace’, Janu stands for ‘soul’.
Janu shares its DNA with its elder sister in the form of commitment to its guests, deep roots in destination, exemplary and timeless design and unruffled service.
Alongside that pedigree heritage, however, Janu strikes out on a complementary path where genuine human interaction, playful expression and social wellness are at the core of the experience.
Aman chief executive, Vladislav Doronin, explained: “The overlap between Aman and its sibling is mutually beneficial; together they offer a total solution for the fluctuating needs and desires of today’s global travel cognoscenti.
“We saw a white space in the market, and we want to push the hotel industry into a new sphere.
“What with today’s modern fast-paced society, which has seen human connection and communication redefined by the digital world, we wanted to create a new hotel brand with a soul and with the aim of kickstarting human interaction again.”
Janu launches with three forthcoming hotels which are already under…