The Dubai Department of Tourism & Commerce Marketing has announced the launch of dedicated QR code plaques at 54 popular locations across the emirate.
The locations enable visitors to discover more about the city’s iconic sites and landmarks by adding multimedia dimensions to self-guided tours.
The quick response digital barcodes can be easily scanned by any smartphone, navigating users to dedicated microsites on the VisitDubai website for background information about each location.
The multilingual microsites feature a range of content including images and interactive videos.
The project works in line with Dubai’s ‘Smart City’ initiative to deliver an efficient, seamless and impactful city experience for residents and visitors through the provision of innovative digital services.
The QR Plaques help with the reduction of waste generated by printed tour guidebooks while enhancing the experience of tourists to the city by leveraging Dubai’s powerful tourism website, connecting users to popular points of interest.
The QR codes can now be found across the city, including Gold Souk, Naif Souk, Textile Souk, Spice Souk, the Sheikh Mohammed Centre for Cultural Understanding, Ibn Battuta Mall, Dragon Mart, Ski Dubai, At The Top Burj…