Today’s sophisticated youth are blazing new trails as global citizens. What’s impressive: The younger generation is requesting culturally immersive experiences that fit their interests, according to a survey by Virtuoso that tapped into the network’s advisors in its Family Travel Community. Results revealed that authenticity tops the list of emergent trends, with children driving travel decisions in second place.
Multigenerational travel remains the most popular family trend. Virtuoso advisors typically design custom itineraries that encompass other key trends like experiential travel and adventure trips, such as a last-minute safari for 10 people, including grandparents, children and grandchildren. Celebration travel is also growing, with one Virtuoso advisor even designing an Alaska trip for a grandfather who helicoptered his triplet grandchildren to a glacier for their 13th birthday—complete with cake.
|Top Family Travel Trends||Top Emerging Family Travel Trends|
|1. Multigenerational Trips||1. Authenticity|
|2. Beach Resort Stays||2. Children Driving Travel Decisions|
|3. Active/adventure Trips||3. “Wow” Amenities for Children|
|4. Celebration Travel||4. Visiting Less-Touristed Places|