Signature Travel Network hosted its annual sales conference December 2 – 5 at the Mandalay Bay in Las Vegas. Here’s a look at the biggest headlines from the event, which drew more than 2,300 attendees.
Themed “Elevate,” executives at the event reported strong growth for the organization, with sales up across the board. Preferred partner sales increased nearly 10 percent in 2019 versus 2018, with Europe in particular up more than 20 percent. Looking ahead to 2020, sales are already pacing ahead.
Signature also announced that its training plans for 2020 will range from online certification courses to fam trip opportunities. Ignacio Maza, executive vice president, is heading up the expansion of the network’s luxury-focused training, which will add new two-day immersion programs in popular cities. Additionally, a second annual Luxury Summit is scheduled for April 22, 2020, in Dallas.