As part of preparations to welcome back travellers, the Kenya Tourism Board (KTB) has partnered with the PC Agency to represent the board in the UK and Ireland, Germany, Italy and France.
The PC Agency is a UK member of the global Travel Lifestyle Network, which includes member agencies Group Expression in France; KPRN in Germany and PR & GO UP in Italy.
The organisations will team up to promote Kenya as markets open for tourists post the Covid-19 pandemic.
Commenting on the partnership Kenya Tourism Board chief executive, Betty Radier, said that the collaboration would help the board to share destination material with news outlets and other platforms in the UK and other parts of Europe as well as engage the trade as Kenya continues to position itself as a key travel destination.
“I welcome this partnership with The PC Agency, they have done tremendous work in showcasing and marketing destinations across the world.
“We shall tap into their network to enable us to reach even more tourists from Europe’s top source markets as we plan for the recovery of the industry.
“The tourism industry has been severely affected by the Covid-19 pandemic, of importance is to remain ready for visitors once travel resumes fully,” said Radier.