Beyond Green has officially launched as a curated guide for travellers seeking a more purposeful way to explore the world.
Featuring a global portfolio of 27 hotels, resorts and lodges that exemplify sustainability in action, the new brand has been unveiled as part of Preferred Hotel Group.
The brand invites travel advisors to discover and plan adventures for their clients that align with sustainable travel values and aspirations through a variety of intuitive platforms, tools and experiences.
These include a new common GDS chain code – LE; a dedicated brand website; storytelling via its @StayBeyondGreen social media accounts; and exclusive benefits through I Prefer Hotel Rewards.
“Today’s travellers are craving connectedness and renewal, and with this comes a new and profound sense of responsibility for taking care of personal and planetary health and well-being,” said Lindsey Ueberroth, chief executive of Beyond Green and its parent company, Preferred Hotel Group.
“The travel advisor community has always given their clients endless reasons to continue to Believe in Travel, more so than ever in the past year.
“As we look forward to new opportunities and possibilities, advisors will play a critical role in helping travellers live…