Momentum is beginning to return to the New York hospitality market according to Fred Dixon, chief executive of NYC & Company.
Speaking at the World Travel & Tourism Council (WTTC) Global Summit, he explained: “It has been an incredibly challenging year for us all, and for urban destinations in particular.
“Our strength, density, that energy, became a liability.
“But we have learned to live with it, to manage it.
“The past four-to-five weeks we have seen demand begin to rebuild, led by leisure travel – we are now above 50 per cent occupancy among contemporary inventory – optimism is growing every day.”
Dixon, however, explained around a third of hotel rooms in New York remain closed.
The city went into the pandemic with around 124,000 hotel rooms, with 88,000 currently in operation.
Authorities expect the figure to rebound to around 118,000 by the end of this year – meaning the permanent loss of around 6,000 rooms due to Covid-19.
Dixon added: “We have discovered that we have amazing outdoor spaces that we have underutilised in New York, and we have taken back many of our streets for pedestrians.
“We are building a café culture, bringing an energy we have not seen for a long-time.”
NYC & Company earlier unveiled plans for…