Recent hospitality industry reports published by STR and Colliers International have revealed that hotels in the United Arab Emirates have put up a strong performance during the Covid-19 pandemic.
To support the hotel industry still further during the vaccine rollout, Arabian Travel Market (ATM) is this year organising a Hotel Summit on Tuesday May 18th.
ATM itself will take place in-person at the Dubai World Trade Centre on May 16th-19th.
The new hotel-focused event will address and debate the trends and key drivers that will support the Middle East’s recovery, as the vaccine rollout gathers momentum and herd immunity takes effect.
Danielle Curtis, exhibition director Middle East, Arabian Travel Market, said, “According to STR data, the Middle East region was a top performer globally during 2020, with average occupancy of 46 per cent.
“One of best performing countries was the UAE with an average occupancy of 52 per cent and an average daily rate (ADR) of $114.
“Although these figures were 29 per cent and 17 per cent down year-on-year, given the challenges presented by the pandemic, it is a remarkable achievement and proves just how resilient the hotel sector is in the UAE and wider Middle East.
“Furthermore, if we drill down on…