Ras Al Khaimah, the United Arab Emirates’ fourth largest emirate, has announced a total investment of over £96 million in its tourism sector.
It is hoped the cash will result in over 20 exciting sustainable tourism development initiatives as part of its aim to attract 1.5 million visitors by the end of 2021 and three million by 2025.
The latest announcement comes on the back of the emirate’s previous efforts as the region to introduce a Tourism Incentive & Stimulus Package in April last year followed by an emirate-wide certification as the first safe destination worldwide from Bureau Veritas and the World Travel & Tourism Council (WTTC).
With the desire for social distance, tourists are no longer attracted to bustling cities and crowded beaches, seeking instead personal space and a closer connection to nature.
This change in direction will allow the spotlight to shine on Ras Al Khaimah, enabling it to step out from the shadow of its well-known neighbours, offering world-class hotels and infrastructure in a wild and unspoiled landscape of desert, beach and mountains.
Raki Phillips, chief executive of Ras Al Khaimah Tourism Development Authority (RAKTDA), said: “It’s been an incredibly busy and proactive time at RAKTDA as the emirate…